DOPE Movie
Visual Identity

Client: i am OTHER
Agency: R/GA
Role: Art Director, Designer
Year: 2015

For the launch of the movie DOPE we partnered with i am OTHER and Open Road films to create the movie's branding, identity and posters. Our idea was to introduce a custom set of illustrated emojis that would conceal the identities of the cast and explicit scenes from the film to tease the movie before launch. The emojis were used in posters and later made into an iOS keyboard that fans could use.

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