Haymaker 
Visual Identity

Client: Haymaker
Agency: Independent
Role: Concept, Design
Year: 2017

 

I Was hired to concept and develop a scalable identity system and brand positioning for the launch of Haymaker, an LA based Advertising agency lead by Jay Kamath and Matt Johnson.  Inspired by the origin of  "Haymaker" - a boxing punch and an old farming tool, I created a custom typeface and iconography that repurposes the same curve.

HAymker_GIF_01_v2HAymker_GIF_01_v2
Haymaker_012Haymaker_012
Haymaker_07Haymaker_07
Haymaker_09_CustomTypeHaymaker_09_CustomType
HAymker_GIF_02_V6HAymker_GIF_02_V6
Haymaker_10_BizCard_V2Haymaker_10_BizCard_V2
HAymker_GIF_05HAymker_GIF_05
White_Book_V2White_Book_V2
White_Magazine_04White_Magazine_04
White_Magazine_03_2White_Magazine_03_2
Yelwlow_BookYelwlow_Book
Typography_Spreads_01Typography_Spreads_01
Typography_Spreads_02Typography_Spreads_02
Haymkaer_DesktopHaymkaer_Desktop
Hayaker_MobileHayaker_Mobile
tshirts_V3tshirts_V3
Haymaker_OOH_V2Haymaker_OOH_V2
Haymaker_magazine_V2Haymaker_magazine_V2
Wall_TypeWall_Type