Client: 21 Savage
Agency: Spotify In House
Role: Design, UX, Concept
Year: 2017

In anticipation of 21 Savage's debut album "Issa Album", we launched an interactive website that celebrates one of hip-hop's most popular memes. Issa.Website is a machine-learning digital experience where with the help of 21 Savage, fans can identify virtually any object. Once the user pulls up the camera on their phone or computer and point it at something, 21 will reveal what it issa. Recently awarded by FWA . Here's a quick demo.

21_Animation_Landing_Fast21_Animation_Landing_Fast
Phones_AnglesPhones_Angles
Issa_Arecales_V2Issa_Arecales_V2
Issa_Glasses_v2Issa_Glasses_v2
Issa_BuildingIssa_Building