Thanks 2016.
It's Been Weird.

Client: Spotify
Agency: Spotify In-House

Role: Art Direction 
Year: 2016

There's no arguing that 2016 was a really weird year. But at Spotify we wanted to focus on the music. So we used Data to tell the world about all the weird listening behaviors of our users. Around the holidays, we launched the brand's biggest global campaign yet that included over 7,000 contextual billboards, social content, personalized Year in Review emails and thousands of random Christmas gifts sent to specific fans.

Poster_Series_RihannaPoster_Series_Rihanna
Times_Square_Billboard_V3Times_Square_Billboard_V3
London_BillboardLondon_Billboard
All_OOH_perspective_V3All_OOH_perspective_V3
Gifts_Pile_PortfolioGifts_Pile_Portfolio
Trapping_Paper_PortfolioTrapping_Paper_Portfolio
Fruitcake_PortfolioFruitcake_Portfolio
Kornaments_Portfolio_V3Kornaments_Portfolio_V3
Sianta_Hat_PortfolioSianta_Hat_Portfolio