Concept and Design for Travis Scott dot com. OTM® collaborated with Cactus Jack and Sub to bring Travis Scott&#8217;s fourth studio album, UTOPIA to life on the web. Travisscott.com transformed into a digital journey through Utopia, including Ai-generated 3D clay figurines, an interactive digital zine, an immersive content hub, a deep dive into the album packaging and credits, and a merch shop. Creative Direction by Niklas Bildstein Zaar @sub. Technical Direction by Chris Blohm. Produced by Valtteri Laihanen and Gita Jagessar. Developed by All Gold.

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UTOPIA by Travis Scott. Digital journey through the album.

UTOPIA Digital, Travis Scott

Design

An interactive experience for The Weeknd to accompany his fourth studio album, After Hours. The experience, titled “Alone With Me” invites fans to interact with a personalized Deepfake of The Weeknd that talks to you and knows everything about you. The entire experience is generative using deep learning and pre-existing footage of The Weeknd paired with Spotify listening data. OTM® came up with the concept and designed the experience. Made in collaboration with Kat Kvas, La Mar Taylor, Karen Chang, Angela Gonzalez, Ashley Graver. Animation and development by Jam3. Deepfake by Rodeo.
The website had over 1 million visitors in the first week, and was awarded 3 Cannes Lions including one Gold, 2 D&amp;AD pencils, 4 CLIO Awards, and was the most awarded interactive project of the year at the One Show and ADC receiving 17 awards, out of which 10 were gold.

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An interactive experience for The Weeknd to accompany his fourth studio album, After Hours. The experience, titled “Alone With Me” invites fans to interact with a personalized Deepfake of The Weeknd that talks to you and knows everything about you. The entire experience is generative using deep learning and pre-existing footage of The Weeknd paired with Spotify listening data. OTM® came up with the concept and designed the experience. Made in collaboration with Kat Kvas, La Mar Taylor, Karen Chang, Angela Gonzalez, Ashley Graver. Developed by Jam3. Deepfake by Rodeo.
The project had over 1 million visitors in the first week, and was awarded 3 Cannes Lions including one Gold, 2 D&AD pencils, 4 CLIO Awards, and was the Best of Show in the Interactive discipline at ADC and One Show.


The Weeknd Website, Alone With Me

The Weeknd Website, Alone&nbsp;With&nbsp;Me

A collaborative project between OTM®, new media artist/vandal/hacker KATSU and Moscow-based robotics company Tsuru to launch the world’s first commercially available, fully autonomous spray paint drone. The KATSURU drone uses A.I. powered computer vision and onboard sensors to execute incredible flight paths autonomously and create precise wall paintings.

OTM® was responsible for developing the brand identity and overall art direction, product design, packaging and launch site. The bird skull logo is inspired by KATSU’s iconic graffiti skull tag and the shape of the drone itself. Animation by Unfun. Type by Optimo foundy.

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A collaborative project between OTM®, new media artist/vandal/hacker KATSU and Moscow-based robotics company Tsuru to launch the world’s first commercially available, fully autonomous spray paint drone. The KATSURU drone uses A.I. powered computer vision and onboard sensors to execute incredible flight paths autonomously and create precise wall paintings.
OTM® was responsible for developing the brand identity and overall art direction, product design, packaging and launch site. The bird skull logo is inspired by KATSU’s iconic graffiti skull tag and the shape of the drone itself.


Katsuru Paint Drones by Katsu

Katsuru Paint Drones by&nbsp;Katsu

Design and creative direction for musician and producer Doss. The visuals were designed to promote and support her performance on “The Spiraling Tour”, together with Caroline Polachek. Reinterpreting the spiral graphic with animations that are code generated using random movements from the 1999 Nokia 3210 Snake game. Made in collaboration with generative artist and programmer, John Provancher.

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Design and creative direction for musician and producer Doss. The visuals were designed to promote and support her performance on “The Spiraling Tour”, together with Caroline Polachek. Reinterpreting the spiral graphic with animations that are code generated using random movements from the 1999 Nokia 3210 Snake game. Made in collaboration with generative artist and programmer, John Provancher.


Doss & Caroline Polachek Tour Visuals

Doss & Caroline Polachek Tour&nbsp;Visuals

Branding and visual identity for American contemporary artist Sterling Ruby’s on-going residency at the Berggruen Arts &amp; Culture Institute in Venice, Italy.
The exhibition titled: “A Project in Four Acts” kicked off during the 59th Venice Biennale and will continue as a multiyear site-specific installation where Ruby transforms the Palazzo Diedo building’s interior and exterior. OTM® created the exhibition identity and website design. Additional type design by János Hunor Vári. Site design and build with Noë &amp; Associates.

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Branding and visual identity for American contemporary artist Sterling Ruby’s on going residency at the Berggruen Arts & Culture institute in Venice.

Sterling Ruby Venice Biennale

Sterling Ruby&nbsp;Venice Biennale

Visual identity and online archive for American photographer Tyler Mitchell. Designed to showcase over 1000 images from projects spanning across photography, films, exhibitions, books and more. The identity extended into the physical realm for his exhibition at the SCAD Museum of Art in Savannah, Georgia. Titled &#8216;Domestic Imaginaries&#8217;, is his most ambitious exhibition to date. Tyler Mitchell displays photographs innovatively printed on textiles in an immersive, laundry line installation alongside new “altar” sculptures. Web Development by Pedro Sanches at wip.llc.

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Visual identity and online archive for American photographer Tyler Mitchell. Designed to showcase over 1000 images from projects spanning across photography, films, exhibitions, books and more. The identity extended into the physical realm for his exhibition at the SCAD Museum of Art in Savannah, Georgia. Titled 'Domestic Imaginaries', is his most ambitious exhibition to date. Tyler Mitchell displays photographs innovatively printed on textiles in an immersive, laundry line installation alongside new “altar” sculptures. Web Development by Pedro Sanches at wip.llc.


Tyler Mitchell Identity and Website

Headline.Vision is what happens when a generative image Ai is programmed to reinterpret our news in real-time. A website, a tool, an experiment, a library, designed to examine the transfer of objectivity and authorship. Information is repurposed as a tool for artificial intelligence to interpret the modern condition. All images are created daily using New York Times* data combined with text-to-image generation techniques built on machine learning. Since its launch in September 2021, Over 3000 images have been created. Headline.Vision is an art project made independently of the New York Times. <a href="https://headline.vision/" target="_blank" rel="noopener">View site here</a> <a href="https://headline.vision/" target="_blank" rel="noopener">↗</a>
Creative Tech by Christopher Kim. AI by Ryan Murdock (Big Sleep), Katherine Crowson (VQGAN+CLIP) and Stability.Ai (Stable Diffusion).

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Headline.Vision is what happens when a generative image Ai is programmed to reinterpret our news in real-time. A website, a tool, an experiment, a library, designed to examine the transfer of objectivity and authorship. Information is repurposed as a tool for artificial intelligence to interpret the modern condition. All images are created daily using New York Times* data combined with text-to-image generation techniques built on machine learning. Since its launch in September 2021, Over 3000 images have been created. Headline.Vision is an art project made independently of the New York Times. View site here ↗

Creative Tech by Christopher Kim. AI by Ryan Murdock (Big Sleep), Katherine Crowson (VQGAN+CLIP) and Stability.Ai (Stable Diffusion).

Headline Vision, New York Times

Concept

How can sound be emulated within a virtual environment? Hydroharmonia is a virtual world created to experience sound while exploring naturally inspired mythical landscapes and organisms. A collaboration with artist and musician Kelsey Lu. The concept for the 3D environment started with the “HH” logo and evolved into a larger-than-life tide pool, which takes roughly twenty minutes to walk across. Climate and time of day react to the user’s location and the OS style navigation functions as a pocket guide as they travel.
OTM® developed the concept, designed the experience and brand. Made together with No Tricks. 3D and development by Unfun. Type by Virgile Flores. Music by Kelsey Lu.

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How can sound be emulated within a virtual environment? Hydroharmonia is a virtual world created to experience sound while exploring naturally inspired mythical landscapes and organisms. A collaboration with artist and musician Kelsey Lu. 
The concept for the 3D environment started with the “HH” logo and evolved into a larger-than-life tide pool, which takes roughly twenty minutes to walk across. Climate and time of day react to the user’s location and the OS style navigation functions as a pocket guide as they travel. 

OTM® developed the concept and designed the experience and brand, together with No Tricks. 3D and development by Unfun. Type by Virgile Flores. Music by Kelsey Lu.

HydroHarmonia

Artwork and creative direction for Gunna’s 2nd studio album, “WUNNA”. To describe who Wunna is we looked for answers in the stars. The cover contains an astrological breakdown of Wunna’s personality with a reinterpretation of his exact Natal Chart combined with a Vitruvian pose. <a href="https://the-brandidentity.com/feed/tal-midyan-transforms-gunna-vitruvian-man-rappers-second-studio-album/">Read more here↗</a>. The Wunna character extended beyond the cover and appeared in music videos, promotional materials, and even an action figure. 
Made in collaboration with Spike Jordan, Ebonie Ward, studio Unfun and Cecilia Azcarate. Astrology by Monica Brand. Type by Margot Leveque and Isha Dipika Walia.

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Artwork and creative direction for Gunna’s 2nd studio album, “WUNNA”. To describe who Wunna is we looked for answers in the stars. The cover contains an astrological breakdown of Wunna’s personality with a reinterpretation of his exact Natal Chart combined with a Vitruvian pose. Read more here.
The Wunna character extended beyond the cover and appeared in music videos, promotional materials, and even an action figure. 
Made in collaboration with Spike Jordan, Ebonie Ward, studio Unfun and Cecilia Azcarate. Astrology by Monica Brand. Type by Margot Leveque and Isha Dipika Walia.


Wunna, Album By Gunna

OTM® partnered with crypto trading platform, Matcha to develop their new brand identity and positioning. With their mission of becoming the most-widely used marketplace for crypto, we aimed to set them apart from the rest in an overly saturated, transient and chaotic landscape. The visual identity is intentionally calm, with warm natural colors and a custom logotype that&#8217;s inspired by zen garden circles; embodying their world-class expertise and meticulous engineering. Full project launching in 2023. Case study coming soon.

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Tal-Midyan-Matcha-02

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Tal-Midyan-Matcha-04b

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Tal-Midyan-Matcha-33

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Tal-Midyan-Matcha-29b

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OTM® partnered with crypto trading platform, Matcha to develop their new brand identity and positioning. With their mission of becoming the most-widely used marketplace for crypto, we aimed to set them apart from the rest in an overly saturated, transient and chaotic landscape. The Matcha visual identity is intentionally calm and zen-like, and embodies their world-class expertise and meticulous engineering. Full project launching in 2023. Case study coming soon. 

Matcha Branding

Index | Office of Tal Midyan