<p>OTM® partnered with crypto trading platform, Matcha to develop their new brand identity and positioning. With their mission of becoming the most-widely used marketplace for crypto, we aimed to set them apart from the rest in an overly saturated, transient and chaotic landscape. The visual identity is intentionally calm, with warm natural colors and a custom logotype that&#8217;s inspired by zen garden circles; embodying their world-class expertise and meticulous engineering. Full project launching in 2023. Case study coming soon.</p>


tal-midyan-matcha-02

Tal-Midyan-Matcha-02

tal-midyan-matcha-09

Tal-Midyan-Matcha-09

tal-midyan-matcha-04b

Tal-Midyan-Matcha-04b

tal-midyan-matcha-11

Tal-Midyan-Matcha-11

tal-midyan-matcha-15

Tal-Midyan-Matcha-15

tal-midyan-matcha-16

Tal-Midyan-Matcha-16

tal-midyan-matcha-22

Tal-Midyan-Matcha-22

tal-midyan-matcha-19-b

Tal-Midyan-Matcha-19-b

tal-midyan-matcha-27

Tal-Midyan-Matcha-27

tal-midyan-matcha-33

Tal-Midyan-Matcha-33

tal-midyan-matcha-30c-ffmpeg

Tal-Midyan-Matcha-30c-ffmpeg

tal-midyan-matcha-29b

Tal-Midyan-Matcha-29b

tal-midyan-matcha-21

Tal-Midyan-Matcha-21

tal-midyan-matcha-24b

Tal-Midyan-Matcha-24b

tal-midyan-matcha-26-ffmpeg

Tal-Midyan-Matcha-26-ffmpeg

OTM® partnered with crypto trading platform, Matcha to develop their new brand identity and positioning. With their mission of becoming the most-widely used marketplace for crypto, we aimed to set them apart from the rest in an overly saturated, transient and chaotic landscape. The Matcha visual identity is intentionally calm and zen-like, and embodies their world-class expertise and meticulous engineering. Full project launching in 2023. Case study coming soon. 

Matcha Branding

Design

Matcha Branding | Office of Tal Midyan