A multi-year campaign and platform honoring the most influential artists on Spotify’s Rapcaviar playlist. With over 15M followers, RapCaviar is the most influential playlist in Hip Hop. To cement its reputation as the platform that breaks new artists, the playlist’s first “year-end list” honored the three biggest breakthrough artists of the year in Greco-Roman fashion. We created our own version of the “Pantheon” with life-sized sculptures of each artist that were then exhibited at the Brooklyn Museum. Each artist was 3D scanned then sculpted by state-of-the-art Robotic arms. The campaign included a hero film, a museum exhibition, an event, printed catalog, editorial story, and OOH. Participating artists include: 21 Savage, Metro Boomin, SZA, Cardi B, Juice WRLD, Gunna, Jaden Smith.
Collaborators: Cecilia Azcarate, Felipe Rocha, Heather Brodie, Ibra Ake, Payman Kassaie, Tara Fraser, Jenna Allchin, Tuma Basa, Carl Chery, Amber Grimes, Brittany Lewis, Director X, Driely Carter, Keith Oshiro, Cait Oppermann.