Concept and design for the web experience accompanying Bon Iver’s fourth album, “i,i”. The title of the album reflects his biggest collaborative project yet. Bon Iver is bigger than Justin Vernon himself. The site is an interactive visualizer made up of the letter “i” that shows how the world is listening to the album, using real-time Spotify data. Each “i” represents a fan. The project has been recognized by the CLIOs, ADC Awards, Webbys, and more.
Made in collaboration with Kathryn Kvas, Gabby Kreutter, Cameron Farrelly and Angela Gonzalez. Developed by Active Theory. View site here ↗