<p>OTM® partnered with CTHDRL to launch Ledger’s new curated NFT marketplace, Market; the most secure platform for artists and brands to release their NFTs. We created the first brand identity system that responds to the Ethereum blockchain. With a generative typeface and logo system that generates billions of unique variations with every new block on the Ethereum chain. The brand identity system serves as a framework to the art featured on the platform, and extends into a launch site, animations, and campaign assets. The platform officially launched at Ledger Op3n at NFT NYC.</p>


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OTM® partnered with CTHDRL to launch Ledger’s new curated NFT marketplace, Market; the most secure platform for artists and brands to release their NFTs. We created the first brand identity system that responds to the Ethereum blockchain. With a generative typeface and logo system that generates billions of unique variations with every new block on the Ethereum chain. The brand identity system serves as a framework to the art featured on the platform, and extends into a launch site, animations, and campaign assets. The platform officially launched at Ledger Op3n at NFT NYC.

Ledger Market Generative Identity

Concept

Design

Ledger Market Generative Identity | Office of Tal Midyan