An interactive experience for The Weeknd to accompany his fourth studio album, After Hours. The experience, titled “Alone With Me” invites fans to interact with a personalized Deepfake of The Weeknd that talks to you and knows everything about you. The entire experience is generative using deep learning and pre-existing footage of The Weeknd paired with Spotify listening data. OTM® came up with the concept and designed the experience. Made in collaboration with Kat Kvas, La Mar Taylor, Karen Chang, Angela Gonzalez, Ashley Graver. Animation and development by Jam3. Deepfake by Rodeo.
The website had over 1 million visitors in the first week, and was awarded 3 Cannes Lions including one Gold, 2 D&AD pencils, 4 CLIO Awards, and was the most awarded interactive project of the year at the One Show and ADC receiving 17 awards including 10 gold.